USHER NYAMBI
AKUVI FT. STONEBWOY “DREAM BIG”
SAMORA CENTRAL
ABOUT
To match this momentum, our team architected a sophisticated communications rollout, securing high-impact editorial placements in premier publications such as @billboardafrica, @gqsouthafrica, and @theimullar.
By facilitating a presence on dominant regional platforms like @mpashogram and @hypemag_sa, we successfully amplified her cross-cultural narrative. This strategic synchronization has not only heightened her global visibility but has firmly positioned Akuvi as one of the most compelling and influential voices emerging from the African diaspora today.
SAMORA CENTRAL
AKUVI | DREAM BIG
More than just a musical release, 'Dream Big' by @akuviofficial featuring the legendary @stonebwoy serves as a definitive statement of ambition, purpose, and global intent.
This high-octane anthem, centered on the themes of self-belief and relentless forward momentum, marks a pivotal chapter in Akuvi’s rapid professional ascent.
Following her electrifying performance at the @bhimfestival, it became clear that her trajectory was set for the international stage.
SAMORA CENTRAL
OUR APPROACH
In orchestrating the rollout for this project, Samora Central engineered a sophisticated, multi-market PR framework specifically designed to maximize continental reach without sacrificing local cultural nuance.
We recognized that true impact requires more than just wide distribution; it requires a deep alignment with the unique social fabrics of various African regions. Consequently, our strategy was built upon a central narrative pillar of ambition, cross-border collaboration, and unyielding African excellence. primary tastemakers for music and modern culture across the continent today.
AFROBEATS FOR EMOTIONAL GANGSTERS
AKUVI FT. STONEBWOY “DREAM BIG”
The collaboration between Akuvi and the Ghanaian BET Award-winning powerhouse, Stonebwoy, on the track 'Dream Big' was identified as a pivotal cultural moment with the inherent power to transcend regional borders.
OBJECTIVES | IMPACT | EXECUTION | OUTCOME | OBJECTIVES | IMPACT | EXECUTION | OUTCOME
OBJECTIVES | IMPACT | EXECUTION | OUTCOME | OBJECTIVES | IMPACT | EXECUTION | OUTCOME
WHO WE ARE
Samora Central is a Harare-based PR and creative agency operating at the intersection of culture, media, and storytelling. Rooted in community and driven by a deep understanding of African narratives, we work with brands, organisations, and creatives to shape stories that resonate both locally and globally.
Our approach is grounded in cultural intelligence, understanding not just how to communicate, but what matters, to who, and why. This allows us to build narratives that connect, travel, and endure.
We see ourselves as connectors, linking talent to opportunity, and ideas to influence, while ensuring every story is told with clarity, intention, and impact. From campaign launches to personal brand building and cultural platforms, our work is designed to be both meaningful and measurable.
HOW WE WORK | HOW WE WORK | HOW WE WORK | HOW WE WORK
HOW WE WORK | HOW WE WORK | HOW WE WORK | HOW WE WORK
GQ South Africa | Published 26 February 2026
Glamour South Africa | Published 2 March 2026
Zimbabwe | South Africa | Mozambique | Nigeria | Tanzania
HOW WE WORK
Our approach is grounded in cultural intelligence, understanding not just how to communicate, but what matters, to who, and why. This allows us to build narratives that connect, travel, and endure.
We see ourselves as connectors, linking talent to opportunity, and ideas to influence, while ensuring every story is told with clarity, intention, and impact. From campaign launches to personal brand building and cultural platforms, our work is designed to be both meaningful and measurable.
Our approach is grounded in cultural intelligence, understanding not just how to communicate, but what matters, to who, and why. This allows us to build narratives that connect, travel, and endure.
We see ourselves as connectors, linking talent to opportunity, and ideas to influence, while ensuring every story is told with clarity, intention, and impact. From campaign launches to personal brand building and cultural platforms, our work is designed to be both meaningful and measurable.
Every story deserves to be told with care and intention.
Work with me to shape narratives that resonate, engage audiences with intention, and position your brand within a dynamic cultural landscape. Together, we’ll build communication strategies that are thoughtful, relevant, and impactful.
Every story deserves to be told with care and intention.
Work with me to shape narratives that resonate, engage audiences with intention, and position your brand within a dynamic cultural landscape. Together, we’ll build communication strategies that are thoughtful, relevant, and impactful.
CONTINENTAL PR CAMPAIGN
"The collaboration between Akuvi and the Ghanaian BET Award-winning powerhouse, Stonebwoy, on the track 'Dream Big' was identified as a pivotal cultural moment with the inherent power to transcend regional borders.
Recognizing its potential as a Pan-African anthem, Samora Central was commissioned to architect a comprehensive, multi-territory PR and project management framework. Our mission was to translate this musical synergy into a continental success story.
By leading the end-to-end ideation and strategic execution, we moved beyond localized promotion to implement a high-impact campaign that targeted key African music hubs. This approach was meticulously designed to amplify the song’s visibility, foster a multi-market identity, and solidify the artists' presence in the increasingly interconnected global Afro-pop landscape
SAMORA CENTRAL
AKUVI | DREAM BIG
"More than just a musical release, 'Dream Big' by @akuviofficial featuring the legendary @stonebwoy serves as a definitive statement of ambition, purpose, and global intent.
This high-octane anthem, centered on the themes of self-belief and relentless forward momentum, marks a pivotal chapter in Akuvi’s rapid professional ascent. Following her electrifying performance at the @bhimfestival, it became clear that her trajectory was set for the international stage.
SAMORA CENTRAL
ABOUT
To match this momentum, our team architected a sophisticated communications rollout, securing high-impact editorial placements in premier publications such as @billboardafrica, @gqsouthafrica, and @theimullar.
By facilitating a presence on dominant regional platforms like @mpashogram and @hypemag_sa, we successfully amplified her cross-cultural narrative. This strategic synchronization has not only heightened her global visibility but has firmly positioned Akuvi as one of the most compelling and influential voices emerging from the African diaspora today."
SAMORA CENTRAL
OUR APPROACH
"In orchestrating the rollout for this project, Samora Central engineered a sophisticated, multi-market PR framework specifically designed to maximize continental reach without sacrificing local cultural nuance.
We recognized that true impact requires more than just wide distribution; it requires a deep alignment with the unique social fabrics of various African regions. Consequently, our strategy was built upon a central narrative pillar of ambition, cross-border collaboration, and unyielding African excellence. primary tastemakers for music and modern culture across the continent today."
Our work is supported by strong, long-standing relationships across a diverse network of leading cultural and media platforms on the continent, enabling us to stay deeply connected to evolving trends, amplify impactful stories, and consistently deliver meaningful engagement across a wide range of audiences.
"'Dream Big' by Akuvi, featuring the acclaimed BET Award-winner Stonebwoy, represents more than just a musical collaboration; it is a cultural statement aimed at the heart of the African continent. To match the scale of this release, Samora Central was engaged to spearhead an ambitious communications and project management initiative. Our team was responsible for the strategic vision and the tactical rollout of a PR campaign that spanned multiple African nations.
ABOUT
Akuvi is a Norwegian-Ghanaian Afro-R&B artist celebrated for her distinctive, genre-defying sound that seamlessly blends melancholic R&B, neo-soul, and alte Afrobeats. By singing across Ewe, English, and Norwegian, she crafts a sonic experience that authentically reflects her rich dual heritage.
Her artistry is defined by hauntingly soulful vocals and a magnetic stage presence that has allowed her to make significant waves in both European and West African music markets. Beyond her musical pursuits, she is an accomplished performer who has lent her voice to major productions for Netflix and Disney, and has graced some of Norway’s most prestigious televised stages, including Stjernekamp (Battle of the Stars) and Melodi Grand Prix (Norway’s Eurovision selection).
IMPACT
Expanded the campaign across five African markets, positioning the release within a broader continental conversation. Strengthened Akuvi’s presence as an emerging artist with cross-border relevance, while demonstrating the impact of culturally
aligned media in driving visibility and credibility.
With a deep passion for literacy, education, and African narratives, Usher has shared his insights on renowned platforms including Mozambique Fashion Week, Jacaranda Business Conference, Entertainment Week Africa (Nigeria), and ACCES (South Africa).
Other platforms include, Zimbabwe Fashion Week, Harare International Literature Festival, the British Council’s Creative Hustles Program (Virtual), Music Imbizo (South Africa), and the University of the Witwatersrand, where he
delivered a public lecture at the School of Arts.
Zimbabwe | South Africa | Mozambique | Nigeria | Tanzania
Zimbabwe | South Africa | Mozambique | Nigeria | Tanzania
A STATEMENT OF AMBITION, PURPOSE & GLOBAL INTENT
A powerhouse of dual identity, Norwegian-Ghanaian artist Akuvi is redefining the Afro-R&B space through a bold blend of neo-soul and alté influences. By weaving together Ewe, English, and Norwegian, her music serves as a bridge between continents, backed by the haunting vocal depth and magnetic energy that have made her a household name in Norway and a rising star in West Africa.
From voicing Disney and Netflix characters to performing on massive platforms like Melodi Grand Prix, her multidisciplinary talent is as vast as her sound.
APPROACH
"Samora Central took a lead role in conceptualizing an integrated, multi-market PR offensive that bridged the gap between diverse regional audiences.
The goal was to build a cohesive brand story that championed African excellence and forward-thinking collaboration. Understanding the fragmented nature of the continental media landscape, we developed a strategy that balanced broad-spectrum reach with high-precision cultural relevance.
Our execution focused on embedding this narrative into the platforms and publications that hold the most authority in shaping modern African music and lifestyle. By doing so, we didn't just share a story—we established a benchmark for how African creative projects can maintain a consistent, powerful identity while appealing to a wide-reaching, multi-national audience."
EXECUTION
The campaign was rolled out across five key markets, supported by targeted media engagement and consistent
narrative delivery.
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Led campaign ideation, PR strategy, and end-to-end execution
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Managed press release development, media relations, and reporting
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Secured placements across culturally influential and high-visibility platforms
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Coordinated communications across Nigeria, South Africa, Zimbabwe, Kenya, and Ghana
OUTCOMES
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Continental Reach: Achieved media placements across five African markets, establishing strong regional visibility for the release.
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High-Impact Media Presence: Secured coverage across leading cultural and music platforms, reinforcing both the artist’s positioning and the campaign’s credibility.
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Audience Engagement & Exposure: Delivered a mix of digital press features, interviews, and social media amplification across the continent.
CASE STUDIES
MY SERVICES
Usher Takudzwa Nyambi’s work sits at the intersection of culture, media, and strategic communications, where he brings a nuanced and forward-thinking approach to how ideas are shaped, shared, and received.
Drawing on a deep understanding of both local and global cultural dynamics, he navigates the complexities of storytelling in an era defined by rapid information exchange and evolving audience expectations.
Cultural Consulting
Advisory services for organisations, festivals, brands and institutions seeking to engage authentically with culture and audiences.
This includes conceptualising cultural initiatives, programming themes and ensuring projects align with broader market dynamics across Africa and the diaspora.
Editorial Services
Comprehensive development, editing, and refinement of a wide range of written content, including articles, speeches, reports, profiles, and thought leadership pieces.
Each piece is carefully shaped from initial draft through to final version, with close attention to structure, flow, and overall coherence.